HSBC
DRIVE TO THE STAGE
We turned Singapore into a 9-Hole Golf Course – one long drive from the first hole at the Singapore Sports Hub, to the ninth hole at the Tournament Venue, Sentosa Golf Club.
Fans were asked a series of questions related to HSBC Women’s Champions on Facebook and all they had to do was give the answer and garner the most likes on their comment to win.
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To sweeten the deal, two lucky fans even had the chance to meet Lee Joon Gi LIVE.
The crescendo of the contest culminated in the first-ever roving Facebook Live activation hosted by A-List influencers Jean Danker and Carrie Wong.
Client: HSBC Singapore
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Agency: Ogilvy&Mather (Social@Ogilvy)
Credits: Satyen Rao (Creative Lead & Copywriter)
Dee Reyes (Art Director, Editor, Animator)
Girish Khanna (Senior Digital Strategist & Account Lead)
Glenn Ho (Senior Content Specialist)
Xin Lerk Tan (Content Specialist)
Harold Koh (Photographer & Videographer)