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ANMUM MATERNA
THE BABY INSIDE
A digital campaign for Anmum Materna
The campaign launched without ATL support. The videos were originally released on Facebook and eventually, on Youtube. All 3 videos have been shared, liked, reblogged, (and subbed in different languages).
The videos have been viewed more than 50million times over the campaign period (and the numbers are still growing).
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Client: Fonterra | Agency: DM9 JaymeSyfu / Di9it | Credits: Merlee Jayme (Chief Creative Officer/Copywriter), Rachel Teotico (Assoc Creative Director/Copywriter), Biboy Royong (Assoc Creative Director/Art Director), Dee Taar (Art Director/Illustrator/FA Artist), Julia Pronstroller, Tam Salonga (Accounts), Diday Alcudia (Strat Planner), Carlo Ople (Managing Director)
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