CONRAD
THIS IS INSPIRED
Our task was to create awareness for the Conrad brand specifically in Japan, India and the APAC region, the ‘Stay Inspired’ proposition as well as their ‘135’ platform which recommends travellers with things to do in different cities based on the amount of time they have; 1, 3 or 5 hours.
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We created a social content experience that gets our audience to expect more from every travel experience.
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We highlight the possibilities and reveal the inspiration behind the mundane, non-descript moments within the travel spectrum.
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We use mobile first social formats to help consumers experience the feeling of ‘staying inspired’.
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TOKYO
seoul
osaka
ASIA
PACIFIC
It wasn't an easy journey. We were given global assets that were not good enough for social content. We had to create videos from existing assets and find stock footages and images that would be able to tell our "stay inspired" stories.
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After releasing 5 videos, we then retargetted our customers with a
CANVAS.
We created 5 canvases for the 5 different markets to drive traffic to the Conrad platform "StayInspired".
People spent an average of 23 seconds on the Canvas in Japan
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40+ million impressions across the region
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Only with a budget of USD 62K
Client: Conrad, Hilton Group | Agency: Social@Ogilvy | Credits: Lukas Snioka (Lead Strategist, Account Lead), Dee Reyes (Head of Art, Editor), Satyen Rao (Head of Copy, Content Strategist), Sharmain Lim (Art Director), Winona Wee (Copywriter), Clair Song (Media Strategist)